BUSINESS Upper-Intermediate

Wednesday, Friday, 19-21
Start of course: April 7                            End of course: June 30
Teacher: Ian Burton (Great Britain)
Based on: New Market Leader Upper-Intermediate with a lot of additional materials
Cost of books: 212 hrivnia

Price: 45 hrivnia per hour, 720 hrivnia for 8 lessons, 2 hours each.
Discounts available for students studying with us for more than 1 semester!

Registration is open, 2% off for those who register before March 31!

This programme is designed to be relevant, efficient and holistic in dealing with:

  • language skills:
    • reading;
    • writing;
    • speaking;
    • listening;
    • the accurate and fluent use of both grammar and vocabulary.
  • business skills:
    • brainstorming;
    • negotiating and reaching agreements
    • dealing with communication problems;
    • presentations
    • telephoning
    • asking and answering difficult questions.
    • networking and putting people at their ease.

Materials.
The course is based upon the most popular business English course book from Longman Publishing’s Market Leader series. Reading is from authentic texts from the London Financial Times, The Guardian and business websites. Listening is from authentic business orientated radio progammes, such as the BBC’s ‘Radio 5’ and MoneyBox. Self Study is through a separate book of practice materials and a separate audio pronunciation disk and a CDROM of grammar and vocabulary exercises. The whole is constantly supplemented by materials and exercises prepared particularly for this client, including relevant news extracts and articles highlighting issues and trends within their industry or the business and management issues currently under Speaking.

Timing.
The programme is delivered as 120 minute contact sessions, supplemented by guided self study sessions. The client busy and varied work schedule and business and personal commitments means that it is not possible to give exact dates and times of these sessions but it is anticipated that around 2 sessions per week will be delivered.

Communication

Speaking: Communication types.
Reading: The value of effective internal communications.
Listening: Encouraging effective communications
Vocabulary: describing effective and ineffective communication and communicators.
Language: Introduction to the role of idiom and metaphor in English

Language: Idioms relating to communication.
Skills: Dealing with communication problems.

 

Extended Task: Assessing communication strategies for a global company.

International Marketing

Speaking: Characteristics of successful international brands.
Listening: Marketing specialist on entering the international market.
Reading: International branding: The Starbucks Experience.
Vocabulary: Collocations on marketing, branding and market analysis.

Language: Noun compounds.
Skills: Brainstorming.

 

Extended Task: Design a strategy to transform a national brand into a global product.

Business Relationships

Speaking: The importance of relationships inside and outside work
Reading: AIG relationship-led expansion in Asia.

Vocabulary: Relationships.
Speaking: Quiz on how you relate.
Listening: Developing relationships, experiences in different cultures.

Language: Phrasal Verbs.
Skills: Networking.

Extended Task: Speaking a strategy to promote customer loyalty.

Success

Speaking: What is success?
Listening: Interview with the founder of a successful business.

Speaking: Advice on being successful
Reading: Biography, Steve Jobs.
Vocabulary: Prefixes.

Speaking: Comparing successful companies.
Language: Present and Past tenses.

Skills:. Negotiating.
Extended Task: Negotiating a sponsorship deal for a sports club.

Job Satisfaction

Speaking: What motivates?
Reading: Different approaches to perks.
Listening: Interview with Human Resources director.

Speaking: Quiz on current stress levels
Language: Passives.

Speaking: What makes a job satisfying?
Vocabulary: Motivation and Stress.
Skills: Handling difficult situations.

Extended Task: Devise a policy to handle romantic relationships at work.

Risk

Speaking: Are you a risk taker?,
Reading:  Planning for the future, minimising risk.
Skills:. Reaching agreement.

Vocabulary: Risk.
Language: Adverbs of degree.

Speaking: Types of business risk.
Listening: Identifying risky situations.

Extended Task: Devise future strategy for small car company, what are the risks?

E-Commerce

Speaking: Uses of the internet.
Vocabulary: Internet terms / computers.

Reading: Opportunities and challenges of internet retailing.
Language: Conditionals.

Skills:. Presentations.
Language: Conditionals.

Listening: Interview with a director with experience of selling online.
Extended Task: Decide whether the company should move into online retailing.

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